Mkt530 Assignment 1 Fall 2020

Question:

                  Media (TV, the Internet, magazines, billboards) exposure is a great concern for marketers due to the increasing rate of consumers’ ad avoidance. In response to the growing tendency of consumers to avoid ads, marketers are increasingly seeking to gain exposure. One of the many ways to gain exposure is by placing the brands within entertainment media such as in movies, seasons, dramas, and TV programs, in exchange for payment or any other consideration. Such brand placement provides marketers with the exposure that consumers do not try to avoid as the placement is well integrated with the scene. It shows when and how to use the brand together with enhancing its image. The product/brand manager or brand placement agent meets with the scriptwriter and approves the script with optimal placement of brand within the scene. One example of best brand/product placement is when the Cornetto by Wall’s ice-cream was featured in Karachi Se Lahore movie in most of its scenes and even in a song. In different occasions in the movies, the lead character is seen eating ice-cream, perfectly blended in the scene.

Requirement: 

                           Besides brand placement in movies and dramas (as discussed in scenario), what other unique media do the marketers seek to gain media exposure which consumers cannot avoid. 

• You are required to mention at least three media. (6 marks) 

• Give an example of brand placement by marketers to gain exposure by at least two media. (2+2= 4 marks)

 • You can also add relevant and self-explanatory pictures (if any) with examples (add only one image per example).

Answer:

         (i)           Youtube ads: 

                                               We can play non skipable ads on youtube videos which consumers cannot 

              avoid.

        (ii)          Social media influencers: 

                                                                       We can also gain media exposure through social media 

  influencers.

        (iii)         Social media blog:

  Blogging is an inexpensive way for small business to drive traffic to their 

site, enhance inbound marketing efforts and attract more perspective 

customers.    

      

Answer of other question:

   This is an example of brand ad on youtube in which  Wix.com is playing his  video ad onyoutube